𝐋𝐘𝐘𝐌 𝐁𝐄𝐀𝐔𝐓𝐘 𝐖𝐈𝐓𝐇 𝐀 𝐂𝐎𝐌𝐏𝐋𝐄𝐓𝐄𝐋𝐘 𝐍𝐄𝐖 𝐋𝐎𝐎𝐊

LYYM Beauty would like to express our gratitude to our customers and partners who have been with us and supported us throughout this journey.

After 𝟓 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐭𝐡, 𝐋𝐘𝐘𝐌 𝐁𝐞𝐚𝐮𝐭𝐲 has gradually solidified its position not only within the Vietnamese community but also among foreigners in Japan in the beauty industry. We have diversified into multiple sectors, including 𝐛𝐞𝐚𝐮𝐭𝐲, 𝐦𝐞𝐝𝐢𝐚, 𝐚𝐧𝐝 𝐅&𝐁.

The year 2023 marks a strong transformation for the brand, as the LYYM Beauty logo “𝐚𝐝𝐨𝐫𝐧𝐬 𝐢𝐭𝐬𝐞𝐥𝐟 𝐰𝐢𝐭𝐡 𝐚 𝐧𝐞𝐰 𝐚𝐭𝐭𝐢𝐫𝐞,” ready to pursue higher goals.

The main spirit of the logo is derived from the meaning of LYYM: 𝐋𝐢𝐯𝐢𝐧𝐠 – 𝐘𝐨𝐫𝐨𝐤𝐨𝐛𝐢 – 𝐘𝐚𝐫𝐮𝐤𝐢 – 𝐌𝐚𝐠𝐨𝐤𝐨𝐫𝐨. The logo is formed from 𝐭𝐡𝐞 𝐢𝐝𝐞𝐚𝐥 𝐈𝐊𝐈𝐆𝐀𝐈 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐨𝐟 𝐋𝐘𝐘𝐌 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐢𝐦𝐚𝐠𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐥𝐨𝐰𝐞𝐫 𝐨𝐟 𝐥𝐢𝐟𝐞, considered to be the foundation of all life in the universe, eternal and sacred. The elegant and sophisticated design, with gold as the dominant color, represents warm energy and the strong, positive dissemination of energy in life.

The new appearance of the logo deeply reflects the ideals and mission that LYYM Beauty always strives for:

LIVING: Not just existing but living a full life. Living with ideals, dreams, and efforts to lead a meaningful life.

YOROKOBI: Feeling the meaning of life and being grateful and happy. Only when you are happy and content can you share and spread it to those around you.

YARUKI: Providing motivation and enthusiasm to dare to pursue dreams for the community and all LYYM family members. With the motto of never backing down in the face of difficulties.

MAGOKORO: Magokoro is Sincerity! Sincerity and compassion are the foundational values of sustainability. Aiming to become a business that dedicates beautiful values to the community with all our hearts.

With this fresh transformation, we hope that our partners and customers will join 𝐋𝐘𝐘𝐌 𝐁𝐞𝐚𝐮𝐭𝐲 on a journey that extends beyond 5 years and lasts for 10, 20, 30 years, and beyond.